One plan for every channel. Fewer spreadsheets, fewer errors.
Promo Planner brings the planning of promotions, offers and catalogues together in one place, from print publications to the webshop, coordinated across channels.
Plan your promotions for a given period, assign product attributes and discounts to them, and distribute them across your sales channels. Promo Planner focuses on content. The desktop publishing and web systems receive the layout through integration, with no manual copying.
What does fragmented promotion planning cost?
A separate plan for each channel
The hypermarket and supermarket catalogue, the webshop and the home delivery partner are often prepared in separate spreadsheets. The same promotion can then appear with different parameters on each channel.
Conflicting edits
When several people work on the same plan, nobody can see who is working on which offer. Parallel changes overwrite each other, and the error only comes to light after the publication is finished.
Slow changes
A price or discount change has to be carried through every affected publication by hand. Every manual step is another chance for error before the campaign launches.
Challenge
Why do traditional methods fail?
| Excel spreadsheets | Patched-together internal tools | Format-driven planning | Promo Planner |
|---|---|---|---|
| They do not handle status, permissions or responsibilities. Only one person can edit safely at a time, while the others send versions back and forth. | They were built for individual tasks and do not cover the planning process end to end. Every new channel means another workaround. | If the layout of the publication is created before the content, every content change triggers a new layout. | Statuses, permissions and multiple editors in one plan. The content is finished first, and the design receives it through integration. |
The Solution
The solution: Content-First Promotion Planning
After the product data is imported, Promo Planner manages the components of every product record. Planning covers a given period: the parameters of promotions and offers can be set individually, calculations run according to defined formulas, and entered values can be overridden. The software plans the content and assigns it to the right design. A change is entered once, and the same appears on every channel.
One plan, every channel
Product data is entered once. Promo Planner builds the offers from it and passes the same plan on to every channel.
Input
- Product data
- Enterprise resource planning system
- Forecast
Promo Planner
Planning periods · offers and discounts · page view · statuses and permissions
Channels and systems
- Printed catalogue
- Webshop
- Home delivery platform
- Graphic design, reporting
Key features and business benefits
Coordinated sales channels
Offers for printed catalogues, the webshop and home delivery platforms all start from one plan. Discrepancies show up during planning, not after publication.
OfferCatalogueWebshopHome deliveryOffers with individual parameters
Loyalty card discounts, featured placement, volume discounts and bundles can be set per offer. Attributes can also be defined by formula.
Catalogue planning in page view
The content of a leaflet, publication or brochure can be edited page by page, for both digital and print formats.
Teamwork without conflicts
Several people can work at the same time, and the notification system prevents overwriting each other's work. Sticky notes and visual cues support coordination, even when working remotely.
A controlled planning process
Individual statuses, permissions and responsibilities can be set for each channel. It is always clear who can work at which step.
Integration with existing systems
It can be connected to enterprise resource planning, desktop publishing, forecast, billing, logistics, ordering and reporting systems, as well as webshops.
Process
How does Promo Planner work?
Importing product data
Product records enter the system together with their components.
Setting the planning period
You define the period the promotions and offers apply to.
Building offers
Products, discounts, bundles and attributes, with individual parameters.
Assigning to channels
The offers go into the catalogues, the webshop and partner platforms.
Catalogue planning in page view
The content of the publications is arranged page by page.
Coordination and approval
Statuses, permissions, sticky notes and notifications accompany the work.
Handover to connected systems
The finished content reaches the graphic designers, the webshop and the reporting tools through integration.
Use cases
What can it be used for?
Printed promotional catalogue
Planning hypermarket and supermarket publications in page view.
Webshop promotions
The same offers online, with coordinated parameters.
Home delivery platforms
Partner channel offers from the same plan.
Loyalty programme offers
Loyalty card discounts and featured placements per channel.
Seasonal campaigns
Promotions weighted and queryable by planning period.
Bring your promotion planning into one place!
Show us how you plan today, and we will show you how it becomes a single, shared process.